Listing Title & First Impression
The first 3 seconds decide if guests click or scroll past
0/20
High Impact · 5 pts
How descriptive and compelling is your listing title?
e.g. "Boho Desert Retreat | Walk to Old Town" vs "Nice 2BR Condo"
High Impact · 5 pts
What is your hero (first) photo?
This is the only image guests see in search results
Medium Impact · 5 pts
How many professional or high-quality photos do you have?
Quality > quantity. Dark, blurry, or phone-snap photos hurt your listing
Medium Impact · 5 pts
Does your listing show a nightly price that is competitive in search results?
Price is displayed next to your photo in search — if you're priced too high vs. comps, guests filter you out before clicking
Description & Accuracy
Mismatches between listing and reality = bad reviews
0/20
High Impact · 5 pts
How well does your description open with a compelling hook?
First 2 sentences determine if guests read the rest
High Impact · 5 pts
Does your listing mention any potential negatives upfront?
Stairs, noise, no elevator, shared spaces — surprises = bad reviews
Medium Impact · 5 pts
When did you last audit your photos vs. actual property condition?
Outdated photos = accuracy complaints
Medium Impact · 5 pts
Is every amenity listed actually available and working?
Listed amenities that are broken or missing = immediate bad review
Pricing Strategy
Flat pricing leaves thousands on the table every year
0/20
High Impact · 5 pts
How do you currently set your nightly rates?
Manual flat pricing is the #1 revenue mistake new hosts make
High Impact · 5 pts
How does your rate compare to your top 5 competitors?
Research on AirDNA, Rabbu, or manually search your area
Medium Impact · 5 pts
Do you apply weekend premiums and local event pricing?
Weekends should be 20–35% higher than weekdays in most markets
Medium Impact · 5 pts
Do you use minimum stay requirements strategically?
2-night minimums on weekends, 3-night on holidays reduce costly 1-night turnovers
Guest Communication
Response speed and clarity directly impact your search ranking
0/20
High Impact · 5 pts
What is your average response time to new inquiries?
Airbnb's algorithm rewards response rate + speed
High Impact · 5 pts
Do you have automated or saved message templates?
Pre-booking message, check-in instructions, mid-stay check-in, review request
High Impact · 5 pts
Do you send a mid-stay check-in message (Day 2)?
This one message converts more complaints into 5-star reviews than anything else
Medium Impact · 5 pts
Do you send a review request within 24 hours of checkout?
Timing is critical — guest memory fades fast after checkout
Cleanliness & Operations
The #1 driver of bad reviews — and the easiest to control
0/20
High Impact · 5 pts
Do you have a written cleaning checklist your cleaner follows?
Verbal instructions = inconsistent results = surprise bad reviews
High Impact · 5 pts
Do you have 3 full sets of linens for each bed?
One on the bed, one in the wash, one in reserve. Without this, quality suffers
Medium Impact · 5 pts
How are consumables (toiletries, coffee, paper goods) managed?
Running out mid-stay is a guaranteed complaint
Medium Impact · 5 pts
Do you have a pre-stay damage check and documentation process?
Date-stamped photos before each guest protects you in disputes and platform claims
Reviews & Ratings
Your public reputation is your most valuable business asset
0/20
High Impact · 5 pts
What is your current overall rating?
4.8+ = Superhost threshold. 5.0 = Guest Favorite territory
High Impact · 5 pts
Do you respond to all guest reviews (especially negative ones)?
Responding to negative reviews professionally converts future guest skepticism into bookings
High Impact · 5 pts
How many total reviews does your listing have?
Review count affects both conversion rate and Airbnb's search algorithm weighting
Medium Impact · 5 pts
Have any of your sub-category scores (Cleanliness, Check-in, etc.) dipped below 4.8?
Sub-category scores are displayed publicly and affect overall ranking separately
Guest Experience & Amenities
What guests remember most happens in the first 15 minutes
0/20
High Impact · 5 pts
Do you have a digital or printed welcome guide / house manual?
A good welcome guide eliminates 80% of guest questions and friction
High Impact · 5 pts
How is your Wi-Fi set up for guests?
Guests test Wi-Fi within minutes of arrival. Speed matters as much as availability
Medium Impact · 5 pts
Do you offer a welcome amenity, note, or personal touch?
A handwritten card or small welcome gift costs $5 and generates memorable reviews
High Impact · 5 pts
How frictionless is your check-in experience?
Guests who struggle to get in arrive frustrated — and it colors their entire stay
0 / 28 questions answered
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Score by Category
Your Priority Fix List
Ready to fix your listing?
The Superhost Blueprint toolkit contains every checklist, message template, pricing strategy, and SOP you need to go from your current score to Guest Favorite status.